The Lean Startup by Eric Ries

The Lean Startup by Eric Ries is an exceptional book that may help entrepreneurs and startup owners.

Featured image: courtesy of Gerd Altmann from Pixabay

Rarely a book has such a great impact on business as The Lean Startup by Eric Ries. To understand the great insight it provides, one really has to read the book. Who should read it? Startup owners, startup wannabe owners, entrepreneurs and in general anyone interested in business.

Courtesy of Gerd Altmann from Pixabay

This book is a systematic, hands on approach about building a startup business. We all know that startup businesses are quite particular. They are businesses that tend to grow exponentially if they become successful. There are so many successful startups to look at. Some examples are: AirBnB, Instagram, Pinterest, Angry Birds, Linkedin, Uber, Snapchat, WhatsApp, Twitter, Facebook and so many others. All of those businesses share the same characteristics. They offer a unique product that covers a gap, each in its own market, and they grow exponentially.

Courtesy of Gerd Altmann from Pixabay

However, things are not quite simple when it comes to creating a startup and making it successful. In fact, things are pretty complicated. This is because startups offer unique products that have never been offered before. Therefore, every effort to predict, measure and calculate the course of the business seems almost impossible. It would be possible if this had been done before but since it had not.. Well we have a problem. This is when The Lean Startup enters the stage, to shed light into the dark horizon and help startup owners understand what is going on. The lean method does not just provide insight, it provides the tools to create and measure the course of the business.

Courtesy of Tumisu from Pixabay

For me it has been a personal experience that made me appreciate this magnificent book. I was called to create a marketing plan for a company, the product of which was very interesting. Unfortunately, I can not give more information with respect to this but I can give you more details about the hardships I came across as the product had never been launched before. It was unique in a sense therefore, I did not have much information about the reaction of the market. You see, if a product or something similar had been distributed in the past, things would have been easier. You would have at least something to expect and base your claims on facts. However, if there is absolutely no information, you are lost. Fortunately, I discovered The Lean Startup!

Courtesy of Gerd Altmann from Pixabay

Reading the book I discovered that the writer was not simply presenting ideas and making suggestions, instead he was speaking about his own experience. In The Lean Startup Eric Ries presents his own business case, his own personal experience. But it is not a mere presentation as alongside the experience comes a series of methodological approaches and calculations to measure and solve most of the problems that come up when you are completely lost and unaware of what to do! Yes, the book is so amazing! Maybe even more..

Courtesy of StartupStockPhotos from Pixabay

I would like to make it clear here that I am not sponsored by Mr Eric Ries or by any other company or organization to write this review. This is my opinion which is a result of my personal experience.

So what was the outcome of my marketing plan? Well, I think it is one of the most successful projects I have ever been involved with. Although this has happened some years ago, I still see online the results of my marketing plan and feel so grateful. I think writing this small article is the least I can do to give back something, which I feel is an indication of appreciation. Therefore, I advise anyone who is thinking about creating a startup to read this book carefully. I am confident The Lean Startup will become a business bible to them. During my MBA studies I came across so many scientific papers and books that described and analyzed complicated concepts in business and finance. This book is a true gem, one of the most (if not the most) useful tools for any entrepreneur.

Courtesy of Tumisu from Pixabay

Please click the following links to learn more about The Lean Startup book and The Lean Startup methodology. If you are familiar with The Lean Startup and you are interested in joining others with the similar interest, you can find some regional groups according to your area of residence here.

TechCrunch: Disrupt Berlin 2019 Dec 11 – 12

TechCrunch, the American technology online publisher, is the organizer of Disrupt Berlin 2019! One of the most interesting startup conferences in the world.

Featured image: courtesy of Ingo Joseph from Pexels

TechCrunch is the organizer of another incredible event, Disrupt Berlin 2019 which gives the opportunity to entrepreneurs in the European continent to showcase their ideas and products. This is an interesting alternative for entrepreneurs that reside in the European continent and found it difficult to attend Disrupt SF 2019. Disrupt Berlin 2019 is taking place in Berlin Germany on the 11th and the 12th of December.

Disrupt Berlin 2018 Highlights ¦ Courtesy of TechCrunch

What TechCrunch claims about Disrupt Berlin 2019

If you’re serious about startups, we’re still keeping it as real as ever. At Disrupt, everyone is a startupper – no matter if you’re a founder, investor, hacker or tech leader. So much more than just on-stage interviews, Disrupt is where you’ll find the renowned Startup Battlefield competition, hundreds of startups in Startup Alley, Workshops and legendary networking at our After Parties… and we’re in Berlin, right where many startup dreams begin.

Source: TechCrunch

Who is Disrupt Berlin 2019 for?

Disrupt Berlin 2019 is mainly focusing around the following tech categories:

  • Artificial Intelligence/Machine Learning
  • BioTech/HealthTech
  • Blockchain
  • FinTech
  • Gaming
  • Investor Topics
  • Media
  • Mobility
  • Privacy/Security
  • Retail/eCommerce
  • Robotics/IoT/Hardware
  • SaaS
  • Space
  • Social Impact & Education

However, participation does not exclude audience coming from any background. In fact Student & Government, Non Profit, NGO and Innovator passes can get a significant discount. There is still time for lower price passes as price increases on the 11th of December. More information about tickets can be found here.

Startup Battlefield

Legacy wins the Startup Battlefield Finals at Disrupt Berlin ¦ Courtesy of TechCrunch

According to TechCrunch there is also a “Startup Battlefield” competition at Disrupt Berlin 2019 the prize of which is $50,000. “The world’s top early-stage startups” present their businesses on the “Disrupt Main Stage” and “compete for the coveted Disrupt Cup” which results to a prize of $50,000 USD added by the “attention of media and investors.” At the moment applications for participation in “Startup Battlefield” at Disrupt Berlin 2019 are closed.

Startup Alley

Moreover, TechCrunch suggests the Startup Alley as the ideal networking environment. According to TechCrunch for the startups that have purchased a Startup Alley Exhibitor Package there will be a drawing to win 3 tickets to the “Speaker & Editors Dinner” where ” TechCrunch editors, investors, and other tech enthusiasts” are meeting together. Additionally 50 startups from Startup Alley will be randomly selected to “have a 60-second flash pitch on the Showcase Stage.”

Conclusively, TechCrunch Disrupt Berlin 2019 seems to be the one of the most interesting and rewarding global startup conferences. The conference may very well serve entrepreneurs as vehicles that lead to global exposure, recognition, funding and (why not?) as a medium of evaluation of their capabilities.

TechCrunch Startup Alley at Disrupt SF and Disrupt Berlin 2019

TechCrunch, the American technology online publisher, released valuable news for startups based on the notion that they “strive for investments and exposure.”

Featured image: courtesy of TechCrunch

TechCrunch is the organizer of Disrupt SF 2019 which may be the best place on earth for startup owners/entrepreneurs to be at. Undoubtedly, the notorious San Francisco Bay area and more specifically Silicon Valley is the Holy Land of technology. The “flagship tech conference” is from 2-4 October.

What TechCrunch claims about Disrupt SF 2019

Disrupt is where the startup world gathers to see the present and the future of tech in one place. Be inspired by the insights of today’s leaders and tomorrow’s best startups, learn from industry analysts sharing their business expertise, witness the latest innovations and up-and-coming founders, and make the right connections easily to propel your business forward.

Source: TechCrunch
Why attend Disrupt SF 2019? ¦ Courtesy of TechCrunch

Moreover, TechCrunch, suggests the Startup Alley as the ideal networking environment. To participate, startups should Buy a Startup Alley Exhibitor Package. This particular “package” enables startups to exhibit for “one full day” while it includes three additional “Founder passes.” What’s more, early-stage startups that exhibit in Startup Alley are eligible to win a Wild Card entry to the “Startup Battlefield pitch competition” where the prize is $100,000.

Startup Alley at Disrupt SF 2019 ¦ Courtesy of TechCrunch

Similarly, TechCrunch encourages all startups to “Buy a demo table exhibit in Startup Alley and network their way to greatness.” As mentioned previously, Disrupt SF 2019  is between 2-4 October 2019. TechCrunch calls potential sponsors to Disrupt SF 2019 to contact their sponsorship sales team at this link.

However, there is an interesting alternative for entrepreneurs that reside in the European continent and find it difficult to attend Disrupt SF 2019. TechCrunch is also organizing Disrupt Berlin 2019 on the 11th and the 12th of December.

What TechCrunch claims about Disrupt Berlin 2019

If you’re serious about startups, we’re still keeping it as real as ever. At Disrupt, everyone is a startupper – no matter if you’re a founder, investor, hacker or tech leader. So much more than just on-stage interviews, Disrupt is where you’ll find the renowned Startup Battlefield competition, hundreds of startups in Startup Alley, Workshops and legendary networking at our After Parties… and we’re in Berlin, right where many startup dreams begin.

Source: TechCrunch
Disrupt Berlin 2018 Highlights ¦ Courtesy of TechCrunch

According to TechCrunch it might be possible for startups to exhibit at Disrupt Berlin 2019 absolutely free of charge!

Startups that belong to any of the following tech categories: AI, Machine Learning, Biotech, Healthtech, Blockchain, Fintech, Mobility, Privacy, Security, Retail, E-commerce, Robotics, IoT, Hardware, CRM, Enterprise and Education, can fill out an application and expect to be evaluated by the TechCrunch team. TechCrunch experts will examine thoroughly all applications and select five winners from each category. These startups will get a free “Startup Alley Exhibitor Package.” The “package” enables winners to exhibit one day, use three additional “Founder passes”, with “access to the full conference and all programming at the event.”

Legacy wins the Startup Battlefield Finals at Disrupt Berlin ¦ Courtesy of TechCrunch

There is also a “Startup Battlefield” competition at Disrupt Berlin 2019 the prize of which is $50,000.

All things considered, Disrupt SF 2019 and Disrupt Berlin 2019 seem to be the most interesting and rewarding global startup conferences. These conferences may very well serve entrepreneurs as vehicles that lead to global exposure, recognition, funding and (why not?) as mediums of evaluation of their capabilities.

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