The Lean Startup by Eric Ries

The Lean Startup by Eric Ries is an exceptional book that may help entrepreneurs and startup owners.

Featured image: courtesy of Gerd Altmann from Pixabay

Rarely a book has such a great impact on business as The Lean Startup by Eric Ries. To understand the great insight it provides, one really has to read the book. Who should read it? Startup owners, startup wannabe owners, entrepreneurs and in general anyone interested in business.

Courtesy of Gerd Altmann from Pixabay

This book is a systematic, hands on approach about building a startup business. We all know that startup businesses are quite particular. They are businesses that tend to grow exponentially if they become successful. There are so many successful startups to look at. Some examples are: AirBnB, Instagram, Pinterest, Angry Birds, Linkedin, Uber, Snapchat, WhatsApp, Twitter, Facebook and so many others. All of those businesses share the same characteristics. They offer a unique product that covers a gap, each in its own market, and they grow exponentially.

Courtesy of Gerd Altmann from Pixabay

However, things are not quite simple when it comes to creating a startup and making it successful. In fact, things are pretty complicated. This is because startups offer unique products that have never been offered before. Therefore, every effort to predict, measure and calculate the course of the business seems almost impossible. It would be possible if this had been done before but since it had not.. Well we have a problem. This is when The Lean Startup enters the stage, to shed light into the dark horizon and help startup owners understand what is going on. The lean method does not just provide insight, it provides the tools to create and measure the course of the business.

Courtesy of Tumisu from Pixabay

For me it has been a personal experience that made me appreciate this magnificent book. I was called to create a marketing plan for a company, the product of which was very interesting. Unfortunately, I can not give more information with respect to this but I can give you more details about the hardships I came across as the product had never been launched before. It was unique in a sense therefore, I did not have much information about the reaction of the market. You see, if a product or something similar had been distributed in the past, things would have been easier. You would have at least something to expect and base your claims on facts. However, if there is absolutely no information, you are lost. Fortunately, I discovered The Lean Startup!

Courtesy of Gerd Altmann from Pixabay

Reading the book I discovered that the writer was not simply presenting ideas and making suggestions, instead he was speaking about his own experience. In The Lean Startup Eric Ries presents his own business case, his own personal experience. But it is not a mere presentation as alongside the experience comes a series of methodological approaches and calculations to measure and solve most of the problems that come up when you are completely lost and unaware of what to do! Yes, the book is so amazing! Maybe even more..

Courtesy of StartupStockPhotos from Pixabay

I would like to make it clear here that I am not sponsored by Mr Eric Ries or by any other company or organization to write this review. This is my opinion which is a result of my personal experience.

So what was the outcome of my marketing plan? Well, I think it is one of the most successful projects I have ever been involved with. Although this has happened some years ago, I still see online the results of my marketing plan and feel so grateful. I think writing this small article is the least I can do to give back something, which I feel is an indication of appreciation. Therefore, I advise anyone who is thinking about creating a startup to read this book carefully. I am confident The Lean Startup will become a business bible to them. During my MBA studies I came across so many scientific papers and books that described and analyzed complicated concepts in business and finance. This book is a true gem, one of the most (if not the most) useful tools for any entrepreneur.

Courtesy of Tumisu from Pixabay

Please click the following links to learn more about The Lean Startup book and The Lean Startup methodology. If you are familiar with The Lean Startup and you are interested in joining others with the similar interest, you can find some regional groups according to your area of residence here.

CMI Manifesto 2019: It is time to eliminate the Accidental Manager

To power the UK’s success, it’s time to eliminate the Accidental Manager

Featured image: courtesy of CMI

CMI has just announced its new Manifesto that outlines priorities for the next government.

” To power the UK’s success
it’s time to eliminate the
Accidental Manager”
Source: CMI

CMI Manifesto 2019

One of the focal points of the Manifesto is that Brexit creates an uncertainty of Britains future relationship with the EU. As witnessed during the last three years of this particular uncertainty, there has been a lot of damage caused to “business confidence” and “cooling of investment decisions.”

To read the CMI manifesto for more information with respect to policies, and their benefits please click here.

Download CMI Manifesto 2019 |Courtesy of CMI

Therefore, CMI is calling the next UK government to take action and use every resource available ” to maximise the UK’s productivity and weather a slow-growth future. ” CMI is emerging the Upskilling of UK managers as this is “a key way of generating tangible economic benefit.”

CMI is calling on the next government to drive forward three key policy priorities:
Embed employability at every stage of UK Education
Drive-up management and leadership skills
Make the UK No.1 for Inclusive Workplaces

Source : CMI

Watch CMI Chief Executive, Ann Francke, explaining the reasons she thinks that now is the time for the next government to transform management and leadership in the UK.

CMI Chief Executive, Ann Francke, explains why she thinks that now is the time for the next government to transform management and leadership in the UK. | Courtesy of CMI

To power the UK’s success, it’s time to eliminate the Accidental Manager

Ann Francke, CEO CMI

“The Chartered Management Institute (CMI) works with business and education to inspire people to unleash their potential and become skilled, confident and successful managers and leaders..With a wealth of practical qualifications, events and networking opportunities on offer throughout the UK and Asia-Pacific, CMI helps people boost their career prospects and connect them with other ambitious professionals in any industry and sector. In fact, CMI has more than 79,000 people training to be better managers right now.
Backed by a unique Royal Charter, CMI is the only organisation allowed to award Chartered Manager status – the ultimate management accolade.
CMI’s thought leadership, research and online resources provide practical insight on critical issues for a 132,000 plus membership community and anyone looking to improve their skills, nurture high-performing teams and help pave the way for the next generation of managers and leaders.
For more information, please visit www.managers.org.uk Chartered Management Institute on LinkedIn, Facebook, Twitter and Instagram.”
Source: CMI Manifesto 2019

CMI CEO Ann Francke: keynote speaker at the Midlands Conference 2019

The Chief Executive Officer of the Chartered Management Institute (CMI) Ann Francke a keynote speaker at the Midlands Conference 2019.

Featured image: courtesy of CMI

Ann Francke will be a keynote speaker at the the CMI Annual Midlands Conference 2019, that will be held in Birmingham on Friday the 4th of October 2019 at the Birmingham International Conference Centre.

Ann Francke, CEO of Chartered Management Institute (CMI), Winner of the Louis Armstrong Award for outstanding leadership of a UK professional body 2016 and Author of: Financial Times Guide to Management: How to Make a Difference and Get Results.

Source: CMI

CMI describes Ann Francke as “a transformational leader with vision, pace and proven ability to deliver profitable growth and build organisational capability.”

Anne Francke. Courtesy of AnnFrancke

Ann Francke is Strategic Advisor at Tongal and a Non-Exec at Grant Thornton International additionally she is a member of the CRUK Women of Influence Board, WACL, MGGB and an Advisory Board member of Lancaster Management, Nottingham Trent and the Open University Business Schools. 

At CMI, she uses her experience in leading organisations to promote best practices in management and leadership, and improve management standards across the UK and beyond. Ann has been named in the top 100 women to watch in the 2015 Female FTSE report from Cranfield and is an expert on current challenges facing women in the workplace.

Source: CMI
Ann Francke on Sky news – Men-only charity gala

Ann speaks constantly in the media and at conferences about management best practice, gender equality in the workplace. 

Ann Francke, CEO of the Chartered Management Institute, interview at UWE Bristol

Before CMI Ann Francke held roles such as ‘Global General Manager at the British Standards Institution’, member of the executive board at Boots and Yell and ‘European Vice President’ at Mars. Ann started her career at Procter & Gamble where Ann managed numerous international brands such as Pampers, Always and Olay.

Ann holds a BA with Distinction from Stanford, an MBA/MS from Columbia; Honorary Doctorates in Business Administration from UWE and Nottingham Trent Universities and a Doctor of the University from Oxford Brookes.

Source: CMI

Her book Create a Gender-Balanced Workplace will be available on the 26th of September. To get a copy of the book please visit this link.

Courtesy of Penguin

In the Penguin Experts: Create a Gender-Balanced Workplace, Ann Francke, the CEO of the Chartered Management Institute (CMI), introduces her solution to combating the problems at the heart of the continued imbalance and offers clear, actionable strategies for making a positive change in your organisation.

Source: Penguin

Ann will be a keynote speaker at the the CMI Annual Midlands Conference 2019, that will be held in Birmingham on Friday the 4th of October 2019 at the Birmingham International Conference Centre.

Interested in the conference? Please use the button below to book your place:

Meet the keynote speakers of the Midlands Conference 2019

Meet the keynote speakers at the Midlands Conference 2019

Featured image: courtesy of CMI

The CMI Annual Midlands Conference 2019 will take place on Friday 4th October at the Birmingham International Conference Centre. The focal point of the conference will be the discussion subject of the national campaign Management 4.0 as announced earlier this year. The event will explore Management 4.0 themes through high-profile keynote speakers, and engaging workshops.

Who are the CMI Annual Midlands Conference 2019 keynote speakers?

The following content (text and images) belongs to CMI. Other elements (images) have been attributed to their original source.

ANN FRANCKE, CEO, CHARTERED MANAGEMENT INSTITUTE

Courtesy of Ann Francke

Ann Francke is Chief Executive of the Chartered Management Institute.

 

She started her career at Procter & Gamble and has held senior executive positions at Mars, Boots, Yell and BSI.
Ann is an expert on gender balance in the workplace and speaks frequently in the media and conferences on this and other management topics. Her book on gender balance publishes on 26th September 2019. Ann also authored the ‘Financial Times Guide to Management’ and has been named in the top 100 women to watch in the 2015 Female FTSE Cranfield report. She was awarded the MemCom award for outstanding leadership of a UK professional body’ in 2016.Ann holds several Board positions and five Honorary Doctorates for her work in management and leadership. Ann and her husband live in West London; she has one daughter.

DILSHAD SHEIKH, CHAIR, CMI WEST MIDLANDS REGIONAL BOARD

Courtesy of CMI

Dilshad Sheikh is Chair of the CMI West Midlands Regional Board

Dilshad has over 20 years of teaching experience in the Higher Education sector and is currently the Dean of the Business School at University College Birmingham (UCB).

Her academic career commenced with her appointment as a Business & Marketing Lecturer, she progressed to middle management to become the Associate Dean of the Business School and then later progressed to Senior Management, when she became Dean of School. In addition to overseeing the strategic management of the Business School at UCB, Dilshad also oversees the effective management of the Business Incubator (Enterprise Hive) at UCB whereby business start-ups are supported in a variety of ways to ensure their success.

Dilshad’s previous appointments have included Retail Manager for a leading supermarket in the UK and International Marketing Manager for a multinational confectionary organisation where she was based in the south of France for two years.

The move into teaching and the Higher Education sector came as a result of Dilshad wanting to combine her academic knowledge with her industry experience and as such she successfully completed a Postgraduate Certificate in Higher Education. Dilshad completed her BSc. (Hons) in International Business Management (with French), and MSc. specialising in Marketing Management, at Aston University. She is a Fellow of the Higher Education Academy and a Companion of the Chartered Management Institute.

Being of Asian origin herself, Dilshad’s most recent research interests have focused on the diversity in leadership and management across the Higher Education sector. She has delivered several keynote presentations both locally and nationally advocating the benefits of a diverse leadership and management team, is a mentor for the 30% Club and continues to engage with audiences across a variety of sectors in her endeavours to encourage more females, especially from minority ethnic backgrounds, attaining senior leadership roles.

SIMON BLAKE CHIEF EXECUTIVE, MENTAL HEALTH FIRST AID ENGLAND

Wednesday, May 27, 2015. Photographer: Jason Alden Photographer: Jason Aldenwww.jasonalden.com0781 063 1642

Simon Blake is Chief Executive at Mental Health First Aid England

Simon has dedicated his career to working with young people and has a long track record of championing difference and creating platforms for people’s voices to be heard. In doing this, Simon has worked on some of the most talked about and complex social issues of today; sex and relationships education, sexual and reproductive rights, volatile substance abuse, Personal, Social, Health Education (PSHE) and Citizenship and LGBTQ rights. He is driven by a passion for a better, more inclusive society where everyone can be themselves.

With over 20 years working with young people Simon has been involved in several projects and initiatives to promote positive wellbeing and mental health. He has written over 40 publications on all aspects of PSHE and Citizenship.

PAVITA COOPER FOUNDER, MORE DIFFERENCE

Courtesy of CMI

Pavita Cooper is the Founder of More Difference

Pavita is recognised as a leading talent and diversity expert; she has over 25 years’ experience as an executive talent leader across a range of multi-sector global blue-chip organisations, including Shell, Barclays and Lloyds Banking Group. Pavita has acted as an advisor to CEOs, executive teams and business leaders across sectors that include financial services, energy, consumer, professional services and luxury goods.

Having led in-house Board level appointments and promotion processes, she understands that organisations need fresh and innovative thinking for their ongoing talent challenges. Pavita combines her deep technical expertise with an ability to frame insights in a direct but compelling style.

DR. MARCELL VOLLMER CHIEF INNOVATION OFFICER, CELONIS

Courtesy of Dr. Marcell Vollmer

Dr. Marcell Vollmer is Chief Innovation Officer at Celonis

Marcell is responsible for defining and driving innovations and digital transformation for customers globally.

A thought leader in procurement, supply chain, finance and shared services, Marcell’s expertise

lies in defining digital transformation strategy and to make‚ “Run Simple” a reality for global customers and consumers by delivering transformation success and process productivity gains.

Previously, he was Chief Digital Officer In SAP’s Cloud Business Group and Chief Operating Officer for SAP Ariba where he successfully developed and led global business development, procurement, go to market, sales operations, and enablement. And prior to that Marcell was Chief Procurement Officer of SAP and was responsible for the reorganization and process optimization for and end-to-end source-to-pay organization. Since joining SAP in 2005 he has held various leadership roles involving restructuring, improving project efficiency and execution of global programs in finance, procurement, sales, human resources and post-merger integrations.

Interested in the conference? Please use the button below to book your place:

The Midlands Conference 2019

Management 4.0 will be the focal point of the CMI Annual Midlands Conference 2019, that will be held in Birmingham on Friday the 4th of October 2019 at the Birmingham International Conference Centre.

Featured image: courtesy of CMI

Now in its 6th year, the CMI Annual Midlands Conference 2019 will take place on Friday 4th October at the Birmingham International Conference Centre.

Source CMI

The Chartered Management Institute (CMI) is organizing the Midlands Conference, an annual event that takes place in either West or East Midlands in the UK every year. As West and East Midlands are relatively close, the conference happens every year in either one of the two areas as a unanimous event. This year, the Midlands Conference will be held in Birmingham on Friday the 4th of October 2019 at the Birmingham International Conference Centre. The focal point of the conference will be the discussion subject of the national campaign Management 4.0 as announced earlier this year.

Courtesy of CMI

CMI defines Management 4.0 as management in the fourth industrial revolution where technology plays the most important role shaping a new business landscape, and businesses are called to demonstrate their compatibility to this change. Please use the button below to download the Management 4.0 discussion paper:

The event will explore Management 4.0 themes through high-profile keynote speakers, and engaging workshops

KEYNOTE SPEAKERS:

ANN FRANCKE CMgr CCMI
CEO, CMI
DILSHAD SHEIKH CCMI
Chair, CMI West Midlands Regional Board
PAVITA COOPER CCMI
Founder,
More Difference
SIMON BLAKE OBE CCMI
Chief Executive, Mental Health First Aid England
DR. MARCELL VOLLMER
Chief Innovation Officer,
Celonis

WORKSHOP HOSTS:

Dorothy Francis MBE CCMI
Co-Director, CASE
Patrick Kniveton CCMI
Visiting Professor, University of Derby
Claire-Elaine Arthurs CMgr MCMI
CMI Women Champion,
CMI West Midlands Regional Board
Claire Whitehead-Wall
FCMI

Mentoring Champion, CMI West Midlands Regional Board

Management 4.0 themes to be explored


Technology Transformed
The meaning of innovations
(AI, automation, new ways
of communication) for managers.
Discussion paper


Patterns of Work Transformed
Working force flexibility
and remote work.
Discussion paper


Leadership Transformed
New leadership styles and
new leadership skills.
Discussion paper


Society Transformed
New challenges for
managers deriving from
diversity of population.
Discussion paper


Business Transformed
The meaning of technology
for existing business models.
Discussion paper


Lifelong Learning Transformed
The importance of Up-skilling
and re-skilling.
Discussion paper

Interested in the conference?
Please use the button below
to book your place:

CMI works with businesses and education providers to create skilled, confident and successful managers and leaders. With more than 81,000 currently studying our practical qualifications and over 132,000 members dedicated to improving their management and leadership skills and performance, CMI provides the tools and resources for success. Backed by a unique Royal Charter, CMI is the only organisation allowed to award Chartered Manager status – the ultimate management accolade.

Source CMI

CMI’s Management 4.0 national campaign to be discussed at the Midlands Conference 2019

Management 4.0 will be the focal point of the CMI Annual Midlands Conference 2019 that will be held in Birmingham, on is Friday the 4th of October 2019 at the Birmingham International Conference Centre.

Featured image: courtesy of CMI

Earlier this year CMI launched Management 4.0 campaign aiming to begin a ‘national conversation’ about the skills that will be needed by the the next generation of managers and leaders in the new era shaped by technology. CMI defines Management 4.0 as management in the fourth industrial revolution where technology plays the most important role shaping the new business landscape.

Courtesy of CMI

According to CMI:

Management 4.0 is exploring these changes in more detail and identify the essential skills and practices that the next generation of managers and leaders will need.

Source: CMI

Please use the button below to download the Management 4.0 discussion paper:

Moreover, Management 4.0 will be the focal point of the CMI Annual Midlands Conference 2019, that will be held in Birmingham on Friday the 4th of October 2019 at the Birmingham International Conference Centre. The event will explore the following Management 4.0 themes through high-profile keynote speakers, and engaging workshops.

THEMES

Management 4.0 themes focus around the key areas below. CMI claims these are the main areas managers will need to respond to in the future.


Technology Transformed
The meaning of innovations (AI, automation, new ways of communication) for managers. Discussion paper


Patterns of Work Transformed
Working force flexibility and remote work.
Discussion paper


Leadership Transformed
New leadership styles and new leadership skills.
Discussion paper


Society Transformed
New challenges for managers deriving from diversity of population.
Discussion paper


Business Transformed
The meaning of technology for existing business models.
Discussion paper


Lifelong Learning Transformed
The importance of Up-skilling and re-skilling.
Discussion paper

Interested in the conference?
Please use the button below
to book your place:

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